1

What Is Loyalty Marketing?
 

In plain English

Loyalty marketing is an approach to marketing in which a company focuses on growing and retaining existing customers through incentives.


Different type of incentives:
- Loyalty/Reward Cards
- Buy X get Y Free
- Discount Cards
- Coupons

2

How is This Method Going to Benefit You and Your Business? How Efficient is this Method?

 

 

 

Helps you retain your existing customers.

You'll be able to sell more to the same customers.

Coupons will help you attract new customers based on a more favorable offer.

Once you have attracted a new customer, usually that customer comes back because you provided him/her with a better value, thus become the obvious choice.

 

Speed getting first results
84%
Speed getting investment back
95%
Cost-Effective in the long run
83%
Cost-Effective maintenance
79%

Global Efficiency
[ Loading Progress Bar ]

Pros Cons

Cost-effective method.

Easy to reproduce.

People LOVE discount and gifts! (and also works well with word of mouth)

Reward Cards involve having a computerised system to save the information of each customer's purchases.

Incentives diminishes your profit margin.

3

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Buy X Get Y Free Cards

Availability: In stock

€74.00

Quick Overview

RewardBuy X Get Y Free Cards
85 x 50 mm - 400gsm.
Printed full-colour on a quality triple coated gloss.

Buy X Get Y Free Cards

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€74.00

Details

Buy X Get Y Free Cards 85 x 50 mm - 400gsm. Printed full-colour on a quality triple coated gloss.
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Customers bring in other customers because of this card Review by Dermot Ryan
this has to be the cheapest way to advertise, I have customers come in with other peoples cards just so they can get a punch on their card. I don't care who comes in, as long as they are coming in! (Posted on 10/24/11)
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ridiculous how well this works Review by Margaret Robinson
These cards really do work, I have customers that work across the street come in everyday and get a cup of coffee to get a punch on their card. Coffee barely costs me anything, I don't care if I have to give away a free cup every once in a while. (Posted on 10/24/11)
Would you recommend this product to a friend? Definitely yes

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People really do keep coming back! Review by Christopher Burns
I got to design my own punch card that gave people a free pizza after they got 10 pizzas. Some people started coming in every week because they wanted their free pizza that bad. It didn't bother me at all because I already made money off the previous 10! (Posted on 10/24/11)
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