1

What Is Loyalty Marketing?
 

In plain English

Loyalty marketing is an approach to marketing in which a company focuses on growing and retaining existing customers through incentives.


Different type of incentives:
- Loyalty/Reward Cards
- Buy X get Y Free
- Discount Cards
- Coupons

2

How is This Method Going to Benefit You and Your Business? How Efficient is this Method?

 

 

 

Helps you retain your existing customers.

You'll be able to sell more to the same customers.

Coupons will help you attract new customers based on a more favorable offer.

Once you have attracted a new customer, usually that customer comes back because you provided him/her with a better value, thus become the obvious choice.

 

Speed getting first results
84%
Speed getting investment back
95%
Cost-Effective in the long run
83%
Cost-Effective maintenance
79%

Global Efficiency
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Pros Cons

Cost-effective method.

Easy to reproduce.

People LOVE discount and gifts! (and also works well with word of mouth)

Reward Cards involve having a computerised system to save the information of each customer's purchases.

Incentives diminishes your profit margin.

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Coupons (A5 Sheet)

Availability: In stock

€115.00

Quick Overview

210 x 148 mm --- Coupons
Printed full-colour on a quality triple coated gloss or silk paper.
All coupons sheet are aqueous coated for improved presentation, durability and scuff-resistance
We provide A5 Coupons in 170 Gloss paper.

Coupons (A5 Sheet)

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€115.00

Details

210 x 148 mm --- Coupons Printed full-colour on a quality triple coated gloss or silk paper. All coupons sheet are aqueous coated for improved presentation, durability and scuff-resistance We provide A5 Coupons in 170 Gloss paper.
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Made my money back right away Review by Kieran Ryan
I had a group of kids come in, all with a coupon for a buy one get one half off laser tag. So not only did this coupons bring in 4 new customers, it kept them their for over an hour playing all the other games in the arcade. (Posted on 10/24/11)
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don't have to worry about losing money Review by PennyPincher
With a little guidance, I was given complete control over all of the terms and conditions of the coupons, this way I knew that no matter how many came in the door, I would still be making a profit (Posted on 10/24/11)
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easiest decision i have ever made Review by Stephen Roantree
People love their coupons, and that doesnt bother me a bit. They can keep clipping out those coupons as long as it means they keep coming into my store. The response is immediate and it is effective. Take it from me, I have never been so busy. (Posted on 10/24/11)
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