What's in a name? A lot, when it comes to business success. The right name can make your company the talk of the town. The wrong one can doom it to obscurity and failure.
Ideally, your name should convey the expertise, value and uniqueness of the product or service you have developed.
2
How is This Method Going to Benefit You and Your Business?
How Efficient is this Method?
Translating your business into a name - when done properly - will immediately strengthen your position on the market.
A good name will make your business/company be more memorable.
A name will help your existing and prospective customers spread the word about your business/company.
Speed getting first results 65% Speed getting investment back 65% Cost-Effective in the long run 100% Cost-Effective maintenance 100%
Global Efficiency [ Loading Progress Bar ]
Pros
Cons
A name should tell absolutely everything about your business to anyone reading it.
A name that embraces your company's personality will translate more then just what you do and therefore will attract more customers.
A short, sweet and easily pronounced name will make people remember you.
A wrong name can destroy your identity!
You also need to combine your name with a strong Logo, Slogan and USP.
3
Some Examples
Burger King
With such a name you wouldn't have the slightess doubt about what they have to offer. It's obvious they are specialised in "Burgers". Now would you think they're not good at what they do? Of course not since they claim they are the burger KING!
Italiatour
A name that was developed by one naming company to help promote package tours to Italy. Though it's not a real word, the name is meaningful and customers can recognize immediately what's being offered. Even better, "Italiatour" evokes the excitement of foreign travel.
San Pablo Disk Drives
Common pitfalls are geographic or generic names. A hypothetical example is "San Pablo Disk Drives." What if the company wants to expand beyond the city of San Pablo, California? What meaning will that name have for consumers in Chicago or Pittsburgh? And what if the company diversifies beyond disk drives into software or computer instruction manuals?
There is more to a good name then looking good on a billboard, I never really thought about how it also had to be a website, go on business cards, billboards, etc. A memorable name can make or break a business, and I am happy to say I've got a good one! From the day I first opened people have been commenting on how clever I must be, little do they know... (Posted on 10/24/11)
Would you recommend this product to a friend? Definitely yes
The best part about a investing in coming up with a good name, is that it only has to be done once. After that, it pays for itself really. A name is a long term investment, a lifetime investment is everything goes according to plan, thats why this is the smartest investment I have ever made (Posted on 10/24/11)
I came to moneybees not really knowing what I needed in order to boost my business. The first thing they suggested was actually a name change, I was a bit shocked but after a little discussion I realized that geographic names can be boring. I switched it up and business has been better ever since. (Posted on 10/24/11)
Would you recommend this product to a friend? Definitely yes
Loyalty Marketing
In plain English
How is This Method Going to Benefit You and Your Business?
Translating your business into a name - when done properly - will immediately strengthen your position on the market.
Pros
Cons
A name should tell absolutely everything about your business to anyone reading it.
A wrong name can destroy your identity!
Some Examples
Price Configurator
