1	What Is a Slogan?
		In plain English Advertising slogans are short, catchy, memorable phrases.
They are the most effective means of drawing attention to one or more aspects of a product.
2	How is This Method Going to Benefit You and Your Business?	How Efficient is this Method?
	A slogan should always state the main benefits of your product or brand for the potential user or buyer. A slogan should make a simple, direct, concise, crisp, and apt statement. A catchy slogan will make people remember you.	Speed getting first results 65% Speed getting investment back 65% Cost-Effective in the long run 100% Cost-Effective maintenance 100% Global Efficiency [ Loading Progress Bar ]
Pros	Cons
Gives a credible impression of a brand or product. Is hard to forget - it adheres to one's memory (whether one likes it or not). Makes the consumer feel a desire or need.	A slogan is to be combined to a strong Name, Logo and USP.
3	Well-known slogans
	Adidas - Impossible is Nothing Allstate - You're in good hands. AT&T - Reach out and touch someone. (US, 1979, music written by David Lucas) Avis - We're No. 2. We Try Harder. (US, 1962) Cadbury - A glass and a half in every half pound (UK, 1920s) California Milk Processor Board - Got Milk? (US, 1993) Coca-Cola - It's the real thing. (International, 1969) Crest toothpaste - Look, Ma! No cavities! (US, 1958) De Beers - A diamond is forever. (1948) Disneyland - The happiest place on earth (US, 1960s) FedEx - When it absolutely, positively has to be there overnight (US, 1982) Ford - Built for the road ahead Gamestop - Power to the players General Electric - We bring good things to life. (US, 1981) Gillette - The best a man can get (US) Guinness Guinness is good for you (UK) also Guinnless isn't good for you. Heineken - Refreshes the parts other beers cannot reach (UK, 1970s-2005) John Deere Tractor - Nothing runs like a Deere. Kay Jewelers - Every kiss begins with Kay Kellogg's Frosted Flakes - They're gr-r-reat! (US, 1950s) Kodak - Share moments. Share life. (US, 1990s) KFC - Finger-lickin' good! (US, 1952) L'Oreal - Because I'm worth it Macy's - Way to shop Maxwell House coffee - Good to the last drop. (US, 1907) M&M's - Melts in your mouth, not in your hands. (US, 1954) Nabisco - Nibble a Nab for a nickle New York State - I [heart] New York Nike - Just do it. (1988) NOKIA - Connecting people Persil Persil washes whiter (UK, 1958) Office Max - Relentless focus on you Raid - Kills bugs dead (US, 1966) Rice Crispies - Snap Crackle Pop Rice Crispies Samsung - Everyone's invited Skittles - Taste the rainbow Sony - like.no.other *** make.believe Southwestern Bell Yellow Pages - Let your fingers do the walking. (US, 1962) Tesco - Every little helps * The price is dropping on your weekly shopping (UK) Timex watch** - Takes a licking and keeps on ticking. The Partnership for a Drug-Free America - This is your brain. This is your brain on drugs. Any questions? (US, 1987) T-Mobile - Stick Together Toonami - The revolution will be televised Toys 'R Us - I don't wanna grow up, I'm a Toys R Us kid (US 1982) United Airlines - Fly the friendly skies. (US, 1966) United Negro College Fund - A mind is a terrible thing to waste. (US, 1972) Verizon - Rule the Air Wal-Mart - Always Low Prices; Save money. Live better. (US) Wheaties - Breakfast of Champions Xbox 360 - life's short, play more
4	Price Configurator

1

What Is a Slogan?

In plain English

Advertising slogans are short, catchy, memorable phrases.

They are the most effective means of drawing attention to one or more aspects of a product.

2

How is This Method Going to Benefit You and Your Business?

How Efficient is this Method?

A slogan should always state the main benefits of your product or brand for the potential user or buyer.

A slogan should make a simple, direct, concise, crisp, and apt statement.

A catchy slogan will make people remember you.

Speed getting first results
65%
Speed getting investment back
65%
Cost-Effective in the long run
100%
Cost-Effective maintenance
100%

Global Efficiency
[ Loading Progress Bar ]

Pros

Cons

Gives a credible impression of a brand or product.

Is hard to forget - it adheres to one's memory (whether one likes it or not).

Makes the consumer feel a desire or need.

A slogan is to be combined to a strong Name, Logo and USP.

3

Well-known slogans

Adidas - Impossible is Nothing
Allstate - You're in good hands.
AT&T - Reach out and touch someone. (US, 1979, music written by David Lucas)
Avis - We're No. 2. We Try Harder. (US, 1962)
Cadbury - A glass and a half in every half pound (UK, 1920s)
California Milk Processor Board - Got Milk? (US, 1993)
Coca-Cola - It's the real thing. (International, 1969)
Crest toothpaste - Look, Ma! No cavities! (US, 1958)
De Beers - A diamond is forever. (1948)
Disneyland - The happiest place on earth (US, 1960s)
FedEx - When it absolutely, positively has to be there overnight (US, 1982)
Ford - Built for the road ahead
Gamestop - Power to the players
General Electric - We bring good things to life. (US, 1981)
Gillette - The best a man can get (US)
Guinness Guinness is good for you (UK) also Guinnless isn't good for you.
Heineken - Refreshes the parts other beers cannot reach (UK, 1970s-2005)
John Deere Tractor - Nothing runs like a Deere.
Kay Jewelers - Every kiss begins with Kay
Kellogg's Frosted Flakes - They're gr-r-reat! (US, 1950s)
Kodak - Share moments. Share life. (US, 1990s)
KFC - Finger-lickin' good! (US, 1952)
L'Oreal - Because I'm worth it
Macy's - Way to shop
Maxwell House coffee - Good to the last drop. (US, 1907)
M&M's - Melts in your mouth, not in your hands. (US, 1954)
Nabisco - Nibble a Nab for a nickle
New York State - I [heart] New York
Nike - Just do it. (1988)
NOKIA - Connecting people
Persil Persil washes whiter (UK, 1958)
Office Max - Relentless focus on you
Raid - Kills bugs dead (US, 1966)
Rice Crispies - Snap Crackle Pop Rice Crispies
Samsung - Everyone's invited
Skittles - Taste the rainbow
Sony - like.no.other *** make.believe
Southwestern Bell Yellow Pages - Let your fingers do the walking. (US, 1962)
Tesco - Every little helps *** The price is dropping on your weekly shopping (UK)
Timex watch - Takes a licking and keeps on ticking.
The Partnership for a Drug-Free America - This is your brain. This is your brain on drugs. Any questions? (US, 1987)
T-Mobile - Stick Together
Toonami - The revolution will be televised
Toys 'R Us - I don't wanna grow up, I'm a Toys R Us kid (US 1982)
United Airlines - Fly the friendly skies. (US, 1966)
United Negro College Fund - A mind is a terrible thing to waste. (US, 1972)
Verizon - Rule the Air
Wal-Mart - Always Low Prices; Save money. Live better. (US)
Wheaties - Breakfast of Champions
Xbox 360 - life's short, play more

4

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Regular Price: €750.00

Special Price: €350.00

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Slogan

Complete the trifecta Review by Desmond O'Donnell

A good slogan, like a good name and a good logo, is a long term investment. If you have all three, it is like the marketing trifecta, it makes it impossible for people to forget your business, bringing people back time and time again. (Posted on 10/24/11)
Would you recommend this product to a friend? Definitely yes

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works great with video marketing Review by Patricia Cummins

I came to money bees to start a video marketing campaign, they also suggested that I also incorporate a slogan into my videos in order to make them more memorable, now I have people coming into my flower shop reciting it at least once a day! (Posted on 10/24/11)

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Slogans (Replies 2)

Video Marketing	Article Marketing	Email Marketing
Direct Mail	Affiliate Marketing	Social Media Marketing
Niche Marketing	Customers Report	Competition Report

Loyalty Marketing
Reward / Loyalty Cards	Buy X get Y Free
Discount Cards	Coupons

Ecommerce	Web Designing
Landing Pages	Search Engine Optimisation
Blogs	Videos
Servers and Hosting Solutions	Domain Names

Display Ads	Magazine & Newspaper Articles
Flyer Distribution	Post Cards
Sales Letters	Catalogues \| Booklets
Yellow Pages

Business Cards	Leaflets / Flyers
Post Cards	Catalogues \| Booklets
Stationery Packs	Letterheads
Compliment Slips	Presentation Folders
Posters	Signage
Vehicle Ads

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Slogan

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