1	USP = Unique Selling Proposition (or Unique Selling Point)

2	How is This Method Going to Benefit You and Your Business?	How Efficient is this Method?
	Set yourself apart from your competition Get an edge over your competitor by giving instant additional value to your business. Get people to choose you over your competitors. Get people to know exactly what you do in a fraction of a second. Give people the right idea about your business thus enhancing your brand awareness.	Speed getting first results 72% Speed getting investment back 100% Cost-Effective in the long run 100% Cost-Effective maintenance 100% Global Efficiency [ Loading Progress Bar ]
Pros	Cons
Little investment. Very efficient in a crowded market to give you a big competitive advantage. USP should be used on absolutely all your advertising medium. The more you use it, the more efficient it becomes.	A badly crafted USP is worse than no USP at all.
3	Some Famous USP's
	Federal Express "When it absolutely, positively has to be there overnight." Note; how FEDX use power words like absolutely, positively – ie speaking  their customers language – giving them a promise. Domino's Pizza "Hot, fresh pizza delivered in 30 minutes or less, guaranteed. Again Domino's Pizza create desire with the words HOT, FRESH PIZZA ( you can almost taste it! ) – not only delivered to your door but to your belly in minutes! Clever!
4	Price Configurator

1

USP = Unique Selling Proposition (or Unique Selling Point)

2

How is This Method Going to Benefit You and Your Business?

How Efficient is this Method?

Set yourself apart from your competition

Get an edge over your competitor by giving instant additional value to your business.

Get people to choose you over your competitors.

Get people to know exactly what you do in a fraction of a second.

Give people the right idea about your business thus enhancing your brand awareness.

Speed getting first results
72%
Speed getting investment back
100%
Cost-Effective in the long run
100%
Cost-Effective maintenance
100%

Global Efficiency
[ Loading Progress Bar ]

Pros

Cons

Little investment.

Very efficient in a crowded market to give you a big competitive advantage.

USP should be used on absolutely all your advertising medium. The more you use it, the more efficient it becomes.

A badly crafted USP is worse than no USP at all.

3

Some Famous USP's

Federal Express "When it absolutely, positively has to be there overnight."
Note; how FEDX use power words like absolutely, positively – ie speaking  their customers language – giving them a promise.

Domino's Pizza "Hot, fresh pizza delivered in 30 minutes or less, guaranteed.
Again Domino's Pizza create desire with the words HOT, FRESH PIZZA ( you can almost taste it! ) – not only delivered to your door but to your belly in minutes! Clever!

4

Price Configurator

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Unique Selling Proposition

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€450.00

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Unique Selling Proposition

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Unique Selling Proposition

efficiency is the key Review by Tommy Davis

what attracted me most, was the overall efficiency of a USP, after a while it almost becomes a slogan. people come in all the time telling me they come here because I can do things that the over guys can't. (Posted on 10/24/11)
Would you recommend this product to a friend? Definitely yes

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Direct mail+USP=success Review by Christine Noel

Knowing your USP is a huge advantage when I started my direct mail marketing campaign. I had flyers delivered to every door in the area, telling potential customers why I was different and why I was better. The results were instantaneous. (Posted on 10/24/11)

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Common sense Review by Bill Kearney

Listen to me, it is the best advice you will get all day: Get a competition report done so you can see how the competition is operating. Once this is done, figure out what is your USP, as soon as the word is out that you are doing something your competitor can't offer, people will leave your competitor in flocks to come your business. (Posted on 10/24/11)

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USP (Replies 2)

Video Marketing	Article Marketing	Email Marketing
Direct Mail	Affiliate Marketing	Social Media Marketing
Niche Marketing	Customers Report	Competition Report

Loyalty Marketing
Reward / Loyalty Cards	Buy X get Y Free
Discount Cards	Coupons

Name	Logo	Slogan	USP
Packaging	Labels	Stationery

Ecommerce	Web Designing
Landing Pages	Search Engine Optimisation
Blogs	Videos
Servers and Hosting Solutions	Domain Names

Display Ads	Magazine & Newspaper Articles
Flyer Distribution	Post Cards
Sales Letters	Catalogues \| Booklets
Yellow Pages

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Unique Selling Proposition

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